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Mary Sue Digital, LLC

E-book production, marketing and editing services for busy writers

There are a ton of factors that contribute to self-publishing success, but one of the most important to consider is price.  How much will you be selling your e-book for?  This article from the most recent RT Convention summarizes Smashwords founder Mark Coker’s thoughts on hitting e-readers’ sweet spots by not pricing too high… or too low.

Too low, you say?  But doesn’t popular wisdom dictate that you should price your first e-book at 99 cents?  As Coker points out, this can sell e-books but it may also turn off buyers who think the low price indicates an inferior product.  My recommendation is to look at the bestselling e-books in your genre to see what customers are willing to pay.

What do you think?  Would you be skeptical of a full-length e-book if it was priced under $2.99?

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